Generative Interview Guide

Remember

• Be warm, but professional.
• Record audio when possible.
• Sample real experiences, don’t ask for opinions (ex. Tell me about the last time you did XYZ).
• No leading questions or examples of answers.
• Silence is OK – give participants time to think about the question.
• If the participant doesn’t understand the question, take a moment to rephrase it. Think about the insight you are trying to uncover.
• Avoid becoming the expert. Even if the participant is doing something incorrectly, don’t correct them. Starting to correct them will also negatively change the dynamic of the interview.

Mission

Why are you doing this research? This is your North Star reminder of how this session will help your initiative forward

Sampling unbiased CHW experiences with the CHT to help understand how to improve their user experience

Learning objectives

In the discovery phase, your objectives likely include better understanding user context and pain. You might want to learn what tools or services they are currently using to solve their existing pains, and to test your hypothesis. List these objectives here so you can refer to them.

To learn about, in as much detail as possible, the last time a CHW used the CHT

Script

Intro

• Introduce yourself. Briefly explain your role and why you are talking to users.
• Talk about what will happen in the session, how long it might last, the sorts of questions you’ll ask them.
• Explain no right or wrong answers; it’s their experience that matters.
• Let them know there will be time for questions at the end.
• Explain why we record interviews and ask for permission.

Interview questions

1. Please tell me about the last time you used the CHT in as much detail as possible

Probe further to understand

• How often do they open their app, and why (ex. What is their schedule)?
• When do they decide to visit a household, and how do they prioritize?
• What stood out as easy to do with the app?
• What was difficult?
• How long did their session take?
• Did they use any other tools to do their work?
• Who else was present, if anyone?
• What did they do before and after?
• Overview of all services provided (not just health related) for their communities
  • Tools that currently support this
  • Things they manage by memory

Conclusion

• Thank them for their time
• Let them know their feedback is important to improve the app for all CHWs